Amazon was only an idea, and it had no name.
"In the Exec Chair role, I intend to focus my energies and attention on new products and early initiatives," Bezos told Amazon employees and investors in an email during the company's annual shareholder meeting in February. And it comes on the day Amazon was incorporated in 1994 and forever changed millions of lives. (EST) on Monday and got a response from him 10 minutes later.Ĭorrection: This story has been corrected to reflect that "Invent & Wander" is a collection of Bezos' writings, including his shareholder letters and speeches and that is his primary Amazon email address.Watch Video: Amazon CEO Jeff Bezos stepping down, Andy Jassy to take roleĪmazon founder and CEO Jeff Bezos is stepping down as head of the world's largest online retailer and transitioning to the role of Executive Chair on Monday. So if I have a failed order or a bad customer experience, I treat it just like that," Bezos explained.ĬNBC Make It emailed Bezos from an NBCUniversal email address at 10:20 a.m.
You're fixing it for every customer, and that process is a gigantic part of what we do. "So then, when you fix it, you're not just fixing it for that one customer. For example, if he gets a complaint about a defect, he'll ask his team to do a case study and find "the root cause or causes." And then "do real root fixes," he said in the book. Though is Bezos' primary email address, he can't read all the emails he gets there himself, "I see a lot of them, and I use my curiosity to pick out certain emails," Bezos said in the book.īezos said a majority of the emails he gets from customers are complaints: "That's usually why people are writing us - because we've screwed up their order somehow."Īnd Bezos takes those emails seriously. "I treat every problem that I hear about from a customer as an opportunity to improve," Bezos said in the new book, "Invent & Wander: The Collected Writings of Jeff Bezos," which is a collection of Bezos' writings, including his shareholder letters and speeches. So as the world's richest person and a CEO, why bother with an account that must get a mind-boggling number of emails?
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